The faces tell the stories.

As Chief Development Officer and Foundation Executive Director for AdvanceAbility Solutions / United Cerebral Palsy of Tampa Bay, I soon discovered compelling personal
stories of families with children suffering from this chronic disease. We started chronicling some of these moving stories through compelling photography by local photographer Jeff Fay to tell an inspiring story of love and hope.
    Treating these stories with the dignity that they deserved, we used them in a variety of ways to help build awareness of the organization's mission ... and the real-life positive impact the programs had for local families.

    These photos and the personal stories were the centerpoint for a multi-faceted campaign that included a video, this annual report, public relations, media outreach, and a gallery showing of the images.
    Not only did the campaign help build public awareness, but it also helped forge a stronger bond between the organization and the families that it served.

Life is like a butterfly.

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